Our soft plastic swim baits are more durable than a Keitech swimbait, but have a better action and no 'dead' smell. Swimbaits are effective for catching bass because they closely mimic the appearance and movement of small fish, which are a natural prey for bass. The lifelike appearance of swimbaits can trigger the predatory instincts of bass, causing them to strike at the bait. Swimbaits are also versatile lures that can be fished in a variety of ways, including slow retrieves, fast retrieves, and even on a jig head. This versatility allows anglers to adapt their technique to the preferences and behavior of the bass they are targeting.